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The business plan should
generally be presented as follows:
I. Company Name, brief summary
II. Describing Your Company
- Products/Services (Strength &
weakness)
- R&D, operations, sales &
marketing, distribution & delivery, customer service, management,
organization.
III. Assessing the business
environment and opportunities:
Suggested areas to consider:
- General health of the industry
(profit, cost, market demand, untapped market, etc.)
- Competitors (strength, weakness, etc.)
- Alternatives outside your industry
- Barriers to enter the industry and your entry strategy.
- Opportunities for you (core competency, time window, etc.)
- Your customers (needs, what appeals to them, how to reach them
and get feedbacks, etc.)
- Possible market segmentation
IV. Explaining Your Strategy
Suggested areas to consider:
- SWOT analysis of your company (strength, weakness, opportunities
and threats)
- Possible ways of improvement (based on SWOT)
- Risk Analysis (what the risk/challenge is and how to mitigate
risks/make challenges)
- Figure out how to generate revenue
- Plan for growth
- Prepare 3-5 years financial projections sheets.
- Outline an exit strategy (when to end & what to end up with)
- Amount of funding required and the plan to allocate the money
Business Plan Assessment:
Introduced ventures are assessed based on numerous criteria such
as creativity, viability, attention to details and many others.
Business plans that are particularly innovative will be given
bonus points.
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